“What’s Your Story?”-- Enhancing Your Digital Presence

This program is a part of a mini-professional development series, Artists’ Toolkit: The Business of Art presented by the Somerville Arts Council and Somerville Museum that provides resources to the Somerville cultural community to elevate their artistic practice.

What’s your artistic narrative?

By nature, artists wear multiple hats– not only do they have to be creative in their studios, but creative in how they present their work to the world. The internet can be a vast pool of knowledge, filled with numerous ways to promote your art. However, the rapidly changing trends and platforms in social media and marketing can often be both daunting and overwhelming. How do you find your voice? How can you be your own cheerleader and say “Hey, World, look at my art”?

To help navigate some of these questions, the Somerville Arts Council, Somerville Museum, and Somerville Open Studios will host “What’s Your Story: Enhancing Your Digital Presence” event– an in- depth presentation that will demystify the many facets of the marketing process. Featuring panelists Dave Ortega and Christina Balch, this forum will provide some useful tips on social media, art apps, reels vs. posts, generating effective email lists for newsletters, and general Marketing 101 to help you get ready for Somerville Open Studios and beyond. Afterwards, we invite people for an informal discussion and sharing of ideas.

ADMISSION: This event is sponsored by the Somerville Arts Council and is free to artists. Space is limited and all spots must be reserved in advance.

PARKING: The Somerville Museum has no dedicated parking spots. Please note visitor parking spots on Westwood Road, Central Street, and Highland Ave. Visit our website for more information.

ACCESSIBILITY: The Somerville Museum is now ADA compliant. For more information contact us at info@somervillemuseum.org.